This is a blog that covers a variety of information. Most of the posts will have to deal with the car business or sales and some of the other ones may be directed to training and/or leadership building.
Friday, August 26, 2016
Listening to your customers!
The first thing I noticed about the young man is the fact that he is "training" and probably hasn't been doing it long. And I for sure will agree that working in fast food is definitely not easy especially when you are busy and getting backed up and everyone is staring at you wondering when they are going to get their food. So I definitely wasn't going to get mad. I automatically thought of the sales industry, auto sales in particular, and how often we do this same exact thing.
We have a particular process we use at our dealership and train everyone to follow it. It begins with the meet and greet and then goes into the interview process. Now, these two steps are vitally important to any sales position because this is where you learn about the customer and start to find out what you need to sell them. If you are not really "listening" to them at this point you could lose a deal whether it's right away or at the end. If you are not really paying attention to them you could miss important information that could lead to you putting them on the wrong product or showing them the wrong item.
You might ask "Is that really that big of a deal if I show them the wrong item or product?" to which I would respond "YES". I answer the question that way simply because a customer looks at you as the professional and they expect you to have all the answers even if you don't know all the answers. They look to you to show them what they need instead of showing them the wrong product altogether. Sometimes you lose trust and credibility and sometimes it blows over and is no big deal. But why must you risk the possibility of losing a customer because you were too busy or not interested enough in them to listen to what they want and what their concerns are? Keep in mind that you may even sale the particular customer but do they send you referrals and do you get their repeat business? Both important questions to note.
If you don't "listen" to your customers and "hear" what they are saying then you could also lose vital time. If you want to sell more than one car a day, for example, then you must be able to utilize your time and that includes being efficient with each and every customer and opportunity that presents itself to you. If you don't then you could find yourself spending way more time on a deal than you probably need to and if you do end up selling the customer you may not leave yourself time to do much else that you need to be doing. Now, when I'm talking about time you must be considerate of the customer's time as well. It's not all about you. If they come to see you then you must be prepared to handle the customer in an appropriate amount of time so you definitely must be able to "listen" and pay close attention to each and every opportunity.
I could write much more on this topic but the whole point is that if you want to be successful in sales, not short term but long term, you must be able to listen to every customer and apply what they say to your process so that it'll end with the results you want it to. If you can, listen to everything that is going on around you too. Who knows?, you might even pick up something from someone else that may help you grow in your craft.
Thanks for reading!
Fist Pump Guy Out!
Wednesday, July 6, 2016
Personal Assessment
Why is it important to do a Personal Assessment? Well, I'm sure there may be many answers out there that people have concluded but I want to sum it up in one word and that is "GROWTH". Yes, I said "GROWTH". We are living in the most competitive and ego driven society that has ever been spawned. Nobody wants to be wrong and most people think they never are. They want to believe that they have the best way or the best product available. They may indeed but when I say to GROW you must do a Personal Assessment. That means everyone. No matter your profession or walk of life at some point you must look at yourself and see what direction you are going and what direction you actually want to be going. Sometimes we may be headed in a direction that looks right but indeed it could be the wrong direction. So the primary reason I think one must do a Personal Assessment is so that they can continue to GROW. If you're not growing, especially in sales, you are dying.
Now, the question might be "What gets in the way?". I'm sure you and everyone across the world may have their own answer or opinion on this one but my answer is it's because people are too full of Pride. Now, I'm not talking about the kind of Pride you have in a job well done or a good decision you made. I'm talking about the kind of Pride that is deadly. Many people, especially in the business I am in, are very Prideful. Everybody thinks they know everything and no one wants to admit they don't. Nobody thinks they need help or that they need to learn anything hence the blank stares when I am training. I mean let's face it, if you can't do something as simple and basic as coming to work on time then you probably need more training than anyone.....I'm just saying. Besides, you should definitely have enough respect for yourself, not to mention the company you work for, to at least want to try and grow and get better. I see it all the time that people think they are owed something and therefore don't try and learn and grow. They don't believe in hard work anymore. It's all about how to get something for nothing and without working for it. So, look at yourself honestly, do a Personal Assessment. If you need help with something or need help learning something, ask someone or pick up a book. There are many resources out there that can help you get to the next level and to help you not be so Prideful.
Now, a quick list of things to look at when doing a Personal Assessment.
Attire - How you look and present yourself says a lot about you and how much you care. Are you lazy and unorganized and therefore don't have time to iron your clothes? A very serious thing to look at. Remember, first impressions say a lot.
Verbage - Kind of like Garbage.... what you say says a lot about who you really are. Be careful with your speech and look at what comes out of your mouth regardless of who you're around because not everyone wants to listen to the garbage and nonsense.
Knowledge - What you know and what you want to know makes the difference. Always be willing to get better and eager to learn from those that are more knowledgeable than you. You never know where that will lead.
Attitude - I could talk for a long time on this topic but to make it short.... how is your attitude towards yourself and those around you? Is it easy to see how your day is going when someone looks at you? Are you easy to upset? How are you about life in general? Very important to know these especially in any sales position.
Ethics - How honest are you about things? Are you willing to overlook dishonesty especially when it benefits you? Do you stand up for what is right and ethical or do you fall suspect to those around you that suck you into their dishonesty? Do you allow your children to be dishonest? If not, why not if you are being dishonest?
Setting Goals - It's very important to set goals. No matter what you do for a living or what you want to do in life it is very important to have an objective. No objective means no direction. Which way are you headed?
Thanks for reading!
Fist Pump Guy out!
#thefistpumpguy #personalassessment #pridegetsintheway
Tuesday, July 5, 2016
The ABCs of Selling!
Sunday, July 3, 2016
If you're not first you're last?
No matter how long you've been in this business it doesn't get any easier. You work really hard to make a successful month then you have to start over around the 1st and the cycle continues over and over as long as you are in it. Hence, the saying, you go from hero to zero. In other words you have a very good month and maybe even lead the board and on the 1st you are back at zero. It almost seems like what Ricky Bobby said in Talladega Nights, "If you're not first you're last". It's really not like that but it can feel like that sometimes. You can have a record breaking month and make the dealer a lot of money and once the 1st hits it's like it didn't even matter or happen. No matter how hard you worked it really isn't that noticed.
I've noticed that everyone has a bad month from time to time. I mean, the level of a bad month actually is dependent on each individual's averages but it still happens from time to time. Every one, in this business, has a month that doesn't match up to their standards. It's hard to swallow sometimes, especially when you don't hit your own goals. Now, some will do anything to make their month, even if it's dishonest though I choose not to. And even some managers will let things slide under the rug just to hit numbers but when the 1st hits you start all over no matter if you or the company hits its goals. I've been doing this a while now but it's still hard to get use to. I always kinda dread the 1st of the month to be honest with you. I struggle with the fact that no matter how hard I worked or the sweat I put in that it starts all over around the 1st. Also, the 1st brings about bills and usually we don't even get our commission checks til around the 7th so I have to plan them out ahead of time. So, if I have a bad month it could affect the next month before I even have a chance to sell anything.
So, though I do think it's important to hit the goals you need to hit to make your month and pay your bills, I don't necessarily believe that "if you're not 1st you're last" because I don't compare myself to others. The main reason is because, though some sell more than I do, I can't focus on them because it may effect what I normally do to stay ahead. If you are competitive it will happen from time to time that you may try to out do others but at the end of the day it's about the effort you put forth to make the month happen that you need to happen in order to provide for you and/or your family.
Yes, we are technically in a 30 day career, but it doesn't really have to be like that as long as you work hard at whatever you do and put forth the effort and practice that is necessary to stay on top of your game. Keep pushing forward and don't let others around you affect what and how you work your business. Do what you know to be right and honest and it will eventually work itself out for you.
Thanks for reading!
Fist Pump Guy out!
#ifyourenotfirstyourelast #30daycareer #fromherotozero #thefistpumpguy
Tuesday, June 28, 2016
Importance of Building Your Reputation
Today, we are in a very technological world that depends highly on electronic gadgets to just get by day to day. I am a firm believer that some of these same gadgets have actually made us dumber since we don't have to remember things as much anymore. But that doesn't change the fact that they are here and here to stay. There are so many ways to get information nowadays from phones to tablets and watches and it's still growing. You may be asking yourself "where in the world is he going with this?". Well, my point is this, if there is so much technology out there and every person has some form of it just about then why wouldn't someone be concerned about their reputation? If any person at any given time can do an online search and find out just about anything about anybody then why wouldn't you be concerned about what they might find?
Now, granted, there are many jobs that one may have that may not be affected so much by a good or bad reputation but that's not the majority. Even if you are job hunting your reputation can either help or hurt you. If you are trying to grow a business with new business it can too be affected by a good or bad reputation. So, I am always baffled when I here someone say "I don't care what people think about me" or "I'm not concerned about my reputation". Ideally, just about everyone has some feelings about what people think about them. They try and play it off like they don't but they really do. I'm always amazed at the amount of people that walk around with a chip on their shoulder because they can't find a "decent" job and they like to say that they are being treated unfairly. There may be some times that they may be treated like that but a lot of times they have just had a bad reputation following them. Whether they are a job jumper or they don't come to work on time their reputation follows them. Most of the time it's their fault and they like to blame others.
Ideally, in order to be truly successful, you need to have a very favorable reputation. Whether it's looking for a new job, or trying to excel in your current job, having and building a good reputation is vitally important. If you are trying to get ahead at work by hard work then you want to be known as a hard worker and someone who can get the job done. If you are applying for a new position or a new job then you want that same reputation to follow you. Let's face the fact that many businesses search potential applicants online to get more information. You can lie or stretch the truth a little on a application and get away with it but it's hard to get away from the published truth online so you need to make a valiant effort to be reputable online.
Search yourself online and see what you find. Do you find good or bad things about yourself? Do you find anything at all? Because not finding anything can be bad at times too but we will talk about online presence at a later time. Make sure you are being noticed but that you are being noticed for the right things.
Thanks for reading!
Fist Pump Guy out!
#thefistpumpguy #buildingyourreputation #getsresults
Wednesday, June 22, 2016
The Phone Booth Salesman
I am a huge Superman fan. He was always my favorite superhero. I was always amazed at how he was able to keep his identity a secret but yet able to change into his superhero dress while needing little time or cover to do so. This is where I came up with the idea of The Phone Booth Salesman.
You might be asking "what in the world is he talking about?" a Phone Booth Salesman? Yea, I know, it sounded a little dumb to me when it was running through my head as I came up with the material to cover in the meeting under this title. But I started to think what this could mean in the sales force. Superman was able to step into a phone booth and change in less than a few seconds....in the older episodes anyways. He was able to change when there was trouble or someone was in trouble. He was able to "adapt" into what people needed him to be.
That's what I think is necessary for the sales force, especially in car sales. We are approaching a time when the majority of any kind of sales will be done online, at least the searching part anyways, and it will be necessary to stand out and be noticed. As I've discussed before, building your reputation is very important and can lead to you being needed in sales. So, being able to adapt to a customers needs or being able to adapt to a different time is very necessary now for sure.
What do I mean by being able to adapt? Well, for starters, we must adapt to the times. In a growing age of technology we have the opportunity to be lost in the chaos. It's becoming less of a face to face business and more and more of a face to screen business but no matter if you are on the other side of the screen or if you are the one on the lot you need to make sure you have a good reputation and you are relevant. Being able to adapt helps make you both. If you are able to answer all questions and handle all issues you will be needed. If you are able to show that you are the one to call when a customer has a problem or if you are simply there to set an appointment for them you will be needed. In the past these things weren't necessary but now they are very necessary, especially in the automotive business. If your service dept can't figure out a problem on a car then you want them to be able to call you for the solution. Who knows?....you might even pick up a customer in the process. Whatever is going on you need to be involved and you need to be able to adapt to that situation. It will only make you more needed and wanted. You need to make yourself a necessity and not a liability, no matter what your chosen profession or job happens to be.
I see, especially today, that many people don't want to change. I get it. I didn't either. I am older than I once was and I for one can see how much technology has actually hurt how we live but that doesn't change the fact that it is here and we must adapt to the situation. Much like how Superman was able to change into his superhero dress we must be able to change into what the customer needs us to be. It may be hard to even want to change but there's a time coming when you need to make sure you are different and indispensable.
At the end of the day you want the customer/client to think of you with all of there automotive needs, or whatever your job is, no matter if you are able to directly help them or not. Adapt and succeed or don't and eventually fail. We all miss it sometimes and fail but you must always continue pressing forward towards the results/rewards.
Sunday, June 19, 2016
Questioning integrity
Friday, May 20, 2016
Customer service matters!
Had a good training class this a.m. Thank you Kevin for your preparation and input. We mainly discussed how to better streamline the finance dept and try and speed up the process without hitting snags. Having paperwork filled out properly and completely is a must in order to make sure your customer isn't waiting too long. If the finance dept gets held up because of your mistake then please don't blame the finance dept when your deal doesn't close.
Customer service has to always be in mind in whatever business you might be in. We are in a time, in this country especially, when we are in a big hurry. We are usually more concerned with more and more numbers instead of focusing on individual needs. Yes, it is difficult sometimes when everything is based on budgets and goals but we have to be very careful not to just treat the customer/client like another number. Part of the problem is because businesses have become so cut throat and another cause is because in order to get a decent paycheck you have to sell more units or contracts. Granted, that's where we've put ourselves. We've trained the customer to be more price conscious and want to shop more. The problem with that is that when a customer doesn't purchase local they are doing themselves a great injustice, though they may not realize it. We have to make sure they are our focus and not the #s. Yes we need to strive to hit the numbers but it should never be in sacrifice of customer service like some of the big retailers!
Thanks for reading!
Fist Pump Guy out!
Monday, May 2, 2016
How do you measure success?
Well, the idea has always been that money is the ultimate goal and factor of one's success. I want to tell you that I try my hardest to not make things about money nor do I try to compare myself with others around me that make more money. I don't mean that I don't want to make money or that I don't need money because I have bills like everyone else. I simply wanted to state that because, though selling cars is the ultimate goal, that focusing only on that and how to make more money can take other things away from you. It can take your happiness and joy and replace it with resentment and stress along with worry. Now, granted, I still worry sometimes, not because I want to for sure, but because I have place a bigger burden on myself than I need to. I try not to but if you have a bad month or a bad few months and you get behind then your stress level rises and then you find yourself doing or saying things you may not want to nor realize you are. I guess that is part of being in sales.
Having said that, if you have a good and supporting spouse you can have a different attitude. My wife, for example, is pretty supportive of me. I do my best to not talk about my day because her job, by far, is way more important and stressful than mine. I do my best to be supportive of her too but she is supportive in the fact that she has confidence in me. Being in the car business is very stressful and it has a tendency to effect your life especially the family. Long hours worked and almost every Saturday can and will take a toll on the relationship you might have with your family. In turn, if you have trouble at home it can affect you at work, regardless of your profession.
I guess what I am getting at is this. though I want to be successful and have things that I need, I don't necessarily base my income on my success. Yes, I have made good money in the car business and I thank God for what He blesses me with but I don't want the money and material stuff to be what measures my success. I want my relationship with my Lord, my wife and my kids to be my ultimate measuring stick. If I have all the money in the world and my relationship with any of the three is not good then I have nothing. The Bible says "the love of money is the root of all kinds of evil" not because money, in itself, is evil but the love of it. It can and will affect your marriage and other relationships if you let it be the primary focus in any part of your life. If money is your primary, and most important goal then you may be blinded to what you truly need in your life and what your family truly needs form you. Yes, have stuff is nice but not if you have to sacrifice the happiness and joy that comes from your family. Many people have committed suicide, divorced their spouse and even robbed and killed because of their "need" for money.
All that to say, don't let your goal of making lots of money and having material things affect your relationship with others. When is it enough? After you've lost all the important people in your life? or to the point you don't care about anyone else but yourself?
Thanks for reading!