The 6 Ps of Sales

Today I trained on a topic that I thought would be important to people in the sales industry. Now, there may be a different version of this taught but this is the idea that I came up with that would actually kind of add to the other teaching and that is my 6 Ps of Selling.

People -      you must have clients/customers to work which you get by Prospecting. You can't sell anything without having someone to sell to

Process -     you must learn the process that your company has come up with that they feel is most efficient in order that you might be more Proficient in the Procedure

Product -     you must be knowledgeable in whatever product you are going to be selling so that you may Permeate Perfection to your Prospects

But it starts with

Potential -    you must know or at least think you have Potential and then you must Practice until you reach your goal and then set more goals

Professionalism - is accomplished through Practice to learn the skills necessary to be considered a true Professional in your field

Patience -    you must be patient until you reach your goal. It doesn't happen overnight. But you must Practice Patience through Persistence. In other words you must always be moving forward toward your goals. If you aren't moving forward you are moving backwards


These are just some ideas I had come up with. I'm sure you may have your own but the idea is still the same. Have a goal to shoot for even if it seems out of reach. If your goal is easy you aren't going to work and strive as hard. But if you don't see your own potential to do it then it will be very difficult to even set a goal!

Thanks for reading!

Fist Pump Guy out!

#thefistpumpguy #the6psofselling

Fishing with the wrong bait?

Many know that I have been training on Building your Reputation and how important it is in any kind of sales position. I have been tying in different topics to try to show you how to build your reputation effectively. Today I am going to briefly talk about the topic I trained on yesterday in the meeting that I am certain is vitally important in sales but especially in the car business.
Selling cars can be easy and hard at times but far too often salespeople make it harder than it needs to be especially new salespeople. It's made hard by a simple mistake and that is they might be Fishing With The Wrong Bait. What do I mean by that? I will tell you in a second. But let me ask you something first. Have you ever spent an excessive amount of time on the lot showing a vehicle, or multiple vehicles, and get the customer inside and they do not close? There can be a few different reasons why they don't close but many times we blame it on the price or they may even say it's the price. The fact is that many times, though we or they might say it's the price, we are on the wrong product/vehicle.
Fishing With The Wrong Bait means you are trying to sell them the wrong product/vehicle. If you haven't gone through the correct steps and asked the right questions then you can find yourself trying to build value in the wrong thing. That's not to say that you should always give too much credibility to all they say they "want" as I said in my last post but that you should listen and then follow their request with "what about this particular vehicle are you attracted to?" or "how important is this feature to you to be on your next vehicle?". These are just examples of coarse but you do need to know why and what they really need so that you make sure you are showing the right thing because you don't want to be on too much vehicle but you also don't want to be on too little vehicle. You can also ask them "what do you like most/least about your current vehicle?" or "what would you like to have on your new ride that you don't have now?" and other questions like that but you also have to take into account what their budget may be if you know because too much vehicle will blow them out to another dealership, probably to buy the exact lesser model car you are trying to switch them back to.
Another important step to make sure you are on the right product/vehicle is to model up/model down them. This means that you need to either show them a model up from what they are wanting to look at or show them a model down or maybe even do both. The reason is because that it helps you build more value in what you are really trying to sell them or it helps you find out what is really important to them, based on what they told you they wanted, and it sets you up with a switch vehicle or two just in case the payment is too much or the money isn't right for them then you can say something like "you remember that other model I showed you? It would be closer to your range/payment than this model is". This will help you close them on the car they are in finance on or it will help you switch them to the car you probably thought they should've went with in the first place. Either way you do two things, you find out what is really most important to them and you build an extreme amount of credibility and value in yourself which is also highly important in any sales position which ultimately leads to building your Reputation and gives you more/higher Results/Rewards.
My ending thought is this, make sure you are asking the right questions and showing the right amount of interest in your customers. If you actually listen then you will have an easier time distinguishing what they really need and an easier time picking out the right product/vehicle. Remember, you are the professional so act like it. They look to you for answers many times and you need to be able to solve their problem and answer their questions. Many times the customer needs to be led, if not every time, because all too often they do not even know what they want or what's best for them. It's up to you to make the difference which is why it's so important to make sure that you are Fishing With The Right Bait!

Thanks for reading!

Fist Pump Guy out!

#thefistpumpguy #fishingwiththewrongbait #buildingyourreputation #getsresults #followthefistpumptoenterprise

Customer service matters!

Had a good training class this a.m. Thank you Kevin for your preparation and input. We mainly discussed how to better streamline the finance dept and try and speed up the process without hitting snags. Having paperwork filled out properly and completely is a must in order to make sure your customer isn't waiting too long. If the finance dept gets held up because of your mistake then please don't blame the finance dept when your deal doesn't close.

Customer service has to always be in mind in whatever business you might be in. We are in a time, in this country especially, when we are in a big hurry. We are usually more concerned with more and more numbers instead of focusing on individual needs. Yes, it is difficult sometimes when everything is based on budgets and goals but we have to be very careful not to just treat the customer/client like another number. Part of the problem is because businesses have become so cut throat and another cause is because in order to get a decent paycheck you have to sell more units or contracts. Granted, that's where we've put ourselves. We've trained the customer to be more price conscious and want to shop more. The problem with that is that when a customer doesn't purchase local they are doing themselves a great injustice, though they may not realize it. We have to make sure they are our focus and not the #s. Yes we need to strive to hit the numbers but it should never be in sacrifice of customer service like some of the big retailers!

Thanks for reading!

Fist Pump Guy out!

How do you measure success?

In many ways the car business is primarily focused on units sold and that is usually how many dealers measure their success monthly and also how many sales people measure their success monthly. The other side of that is focused primarily on gross and that is how they measure their success. If you listen to many of the big names out there they say that money is the focus always. When you listen to them speak they always gear success towards money. That begs the question of "Is monetary things the only way to measure success?"

Well, the idea has always been that money is the ultimate goal and factor of one's success. I want to tell you that I try my hardest to not make things about money nor do I try to compare myself with others around me that make more money. I don't mean that I don't want to make money or that I don't need money because I have bills like everyone else. I simply wanted to state that because, though selling cars is the ultimate goal, that focusing only on that and how to make more money can take other things away from you. It can take your happiness and joy and replace it with resentment and stress along with worry. Now, granted, I still worry sometimes, not because I want to for sure, but because I have place a bigger burden on myself than I need to. I try not to but if you have a bad month or a bad few months and you get behind then your stress level rises and then you find yourself doing or saying things you may not want to nor realize you are. I guess that is part of being in sales.

Having said that, if you have a good and supporting spouse you can have a different attitude. My wife, for example, is pretty supportive of me. I do my best to not talk about my day because her job, by far, is way more important and stressful than mine. I do my best to be supportive of her too but she is supportive in the fact that she has confidence in me. Being in the car business is very stressful and it has a tendency to effect your life especially the family. Long hours worked and almost every Saturday can and will take a toll on the relationship you might have with your family. In turn, if you have trouble at home it can affect you at work, regardless of your profession.

I guess what I am getting at is this. though I want to be successful and have things that I need, I don't necessarily base my income on my success. Yes, I have made good money in the car business and I thank God for what He blesses me with but I don't want the money and material stuff to be what measures my success. I want my relationship with my Lord, my wife and my kids to be my ultimate measuring stick. If I have all the money in the world and my relationship with any of the three is not good then I have nothing. The Bible says "the love of money is the root of all kinds of evil" not because money, in itself, is evil but the love of it. It can and will affect your marriage and other relationships if you let it be the primary focus in any part of your life. If money is your primary, and most important goal then you may be blinded to what you truly need in your life and what your family truly needs form you. Yes, have stuff is nice but not if you have to sacrifice the happiness and joy that comes from your family. Many people have committed suicide, divorced their spouse and even robbed and killed because of their "need" for money.

All that to say, don't let your goal of making lots of money and having material things affect your relationship with others. When is it enough? After you've lost all the important people in your life? or to the point you don't care about anyone else but yourself?

Thanks for reading!