Last night I watched a good movie that I haven't probably seen in 20 years or so and that was Field of Dreams with Kevin Costner and James Earl Jones. Both are good actors and have been around for a long time. "If you build it they will come" is probably one of the most famous movie quotes of all time even if you have never seen the movie itself. It may not be one of the greatest movies of all times but it was definitely a good baseball movie and had a good story line.
What does the movie Field of Dreams have to do with the car business or sales? Well, I used it, in the meeting, to show that you must be investing in something mostly yourself in order to grow. In the movie, Kevin Costner, had to build a baseball field in his corn crop which was his lively hood. He stepped out on a limb when everyone else was laughing and ridiculing him even though he had no idea why he had to do it or even what the ultimate outcome would be. He basically cost himself time and money in order to invest in a future that was uncertain.
I believe, in sales, we must do the same thing. We have to invest in ourselves and our business in order to try and get a good long-term result even though we don't know what that future may hold. Not everyone has the same thinking or even the same things that they feel need to be invested in but it still has to be done in some aspect of your business.
Time is the thing we have the most of that is of value. How are you investing your time daily? Are you using your time wisely in order to reach a goal? If you utilize your time you can and will get results. Let's say you work in the car business for a minute and you have a product that needs selling. Of coarse you need to have the appropriate approach to learning the product though knowledge of the vehicle is only part of the business. You also have to learn how to sell and what to say and what not to say. You have to use whatever tools that may be at your disposal and maybe even some that may not be. Doing videos of the product or yourself are a good use of your time as well as using social media to get you and your business out to the masses.
Investing in the internet part of your business is very important too. It can be expensive depending on how far you want to go with it but ideally you can get a substantial foot in the door on the internet with little or no money. Using Facebook, YouTube, Twitter and Instagram are just a few that can assist you in your progress. And the only thing you are investing in when you use these is your time. It's pretty easy to invest in this part of your business because you can shoot and post a simple video in a matter of minutes. So, make sure that you are utilizing these tools to expand especially since, as of now, they are free for the most part.
To make a long story short, make sure that you are investing in yourself and your business. You can be somewhat successful nowadays without investing much but you have to look long-term. You don't want to be just a flash in the pan. You want to invest in yourself as much as you can even though you may not know what it will bring or what or where the future may lead you.
Thanks for reading!
Fist Pump Guy out!