This is a blog that covers a variety of information. Most of the posts will have to deal with the car business or sales and some of the other ones may be directed to training and/or leadership building.
Tuesday, August 30, 2016
Listen, Learn & Live
Friday, August 26, 2016
Listening to your customers!
The first thing I noticed about the young man is the fact that he is "training" and probably hasn't been doing it long. And I for sure will agree that working in fast food is definitely not easy especially when you are busy and getting backed up and everyone is staring at you wondering when they are going to get their food. So I definitely wasn't going to get mad. I automatically thought of the sales industry, auto sales in particular, and how often we do this same exact thing.
We have a particular process we use at our dealership and train everyone to follow it. It begins with the meet and greet and then goes into the interview process. Now, these two steps are vitally important to any sales position because this is where you learn about the customer and start to find out what you need to sell them. If you are not really "listening" to them at this point you could lose a deal whether it's right away or at the end. If you are not really paying attention to them you could miss important information that could lead to you putting them on the wrong product or showing them the wrong item.
You might ask "Is that really that big of a deal if I show them the wrong item or product?" to which I would respond "YES". I answer the question that way simply because a customer looks at you as the professional and they expect you to have all the answers even if you don't know all the answers. They look to you to show them what they need instead of showing them the wrong product altogether. Sometimes you lose trust and credibility and sometimes it blows over and is no big deal. But why must you risk the possibility of losing a customer because you were too busy or not interested enough in them to listen to what they want and what their concerns are? Keep in mind that you may even sale the particular customer but do they send you referrals and do you get their repeat business? Both important questions to note.
If you don't "listen" to your customers and "hear" what they are saying then you could also lose vital time. If you want to sell more than one car a day, for example, then you must be able to utilize your time and that includes being efficient with each and every customer and opportunity that presents itself to you. If you don't then you could find yourself spending way more time on a deal than you probably need to and if you do end up selling the customer you may not leave yourself time to do much else that you need to be doing. Now, when I'm talking about time you must be considerate of the customer's time as well. It's not all about you. If they come to see you then you must be prepared to handle the customer in an appropriate amount of time so you definitely must be able to "listen" and pay close attention to each and every opportunity.
I could write much more on this topic but the whole point is that if you want to be successful in sales, not short term but long term, you must be able to listen to every customer and apply what they say to your process so that it'll end with the results you want it to. If you can, listen to everything that is going on around you too. Who knows?, you might even pick up something from someone else that may help you grow in your craft.
Thanks for reading!
Fist Pump Guy Out!
Thursday, July 14, 2016
There's no Participation Trophy in car sales!
Now, I need to tie that into the car business for a minute (you probably knew I would)! In this line of sales, and many other sales positions, you don't get paid unless you make a sale! That's where I am going with this and that is that in many sales positions you don't get a Participation Trophy just for "trying". It is very discouraging sometimes but that's part of the sales industry. I know, you might say, "well, if you don't like it then change jobs". In which I would reply, "It's easier said than done". Number 1, and foremost, sales jobs pay, on average, more than most other jobs, unless of course you have some type of fancy degree and even then you might be in some type of sales position. Number 2, depending on the area you live in there may be a scarcity of jobs that will pay you what you need to make or think you deserve. So, running out and finding another job is really out of the question unless some great opportunity just falls in your lap. Besides, I actually like what I do though I do have bad days, weeks and months from time to time.
Now, having said all that, I would like to make a point that is of vital importance to me and many others in this position. That is the fact that if you know someone or are friends or acquaintances of someone in the sales business please do your best to give them your business because, as I said, we don't get a Participation Trophy at the end of the day. Every time I see someone I know come into the dealership and someone else is selling them I get a little aggravated especially when they know I work here.(It's hard not to know where I work with the amount of stuff I have online) Yea, I know, not everyone that you know wants to deal with someone they know and I get that but you must understand the way I take it. I look at it as you are taking money straight from my pocket and handing it directly to someone else kind of like how you pay out taxes. And usually it doesn't affect anyone but one person and that's the one that didn't get the sale. I'm not saying that I "deserve" everyone's business but I'd at least like the opportunity. Listen, if you work for an hourly wage or if you even have a salary or retirement coming in then you may not get what I am saying and I get that but don't take those in the sales profession for granted. Yea, I know, many are not honest and like to deceive people but that's not all of us. It really helps that if you are use to dealing with someone or have bought from someone in particular in the past that you try to get up with them first. There is a big turn over in the this business but it doesn't hurt to ask if "so and so" still works here.
So, in closing, I'd like to reiterate the fact that there isn't a Participation Trophy in the sales industry. Yea, there may be some great opportunities that may come about through sales but the fact of the matter is that we don't get paid unless we sell. So, do me a favor, if you know someone in the sales industry do your best to do business with them. A familiar face is always easier to deal with than someone you don't know.
Thanks for reading!
Fist Pump Guy out!
#thefistpumpguy #noparticipationtrophieshere
Tuesday, July 12, 2016
Lawn Care and the Car Business?
Next, I talked about how most lawn care people have certain strategies or methods in order to get each lawn done and one may vary to the next depending on the terrain and the amount of yard to be done. Some cut in a circle or at angles or even a back and forth method to make it look like lines in the lawn. They have to know the different kinds of grass and how it grows. They have to know how each one of their customers prefer to have their yard cut in order to keep them happy.
Then the question was asked how do they remain relevant with so many companies and individuals doing it now and how they can separate themselves? I then pointed out that unless all the grass burned up, we built so many buildings that covered all the grass or if everyone bought their own equipment and cut their own yard that there will always be a need for lawn care people. But staying ahead and relevant in that business can be difficult. They must keep a good name and good reputation in order to accomplish their ultimate result which many may think of money but I say is growth. You must continue to get better and more relevant in order to continue to grow. Granted, some lawn care professionals only want to get so big because of added expenses but you get the point. But growing any business is important whether you're growing in size or relevance and reputation.
What does this have to do with the car business? Simple, people in the lawn business and the car business both have to be able to sell themselves and their work in order to grow. Also, they must both keep and maintain a good reputation in order to stay needed and relevant. A few mishaps on a mower can lead to a seriously depleted customer base. Likewise, a few bad car deals can keep you from getting repeat business and maybe even new business if it gets online. You must, in either business, continue to do good work and keep improving in order to keep growing the standard.
What does the lawn business have in common with the car business? Other than the need to keep a good name and good reputation there is a need to get a result. Now, in the car business, the ultimate result is delivering a car to get paid but my point is that both business have a result that needs to be accomplished. The main point, of this topic, being that there is usually a common result that is desired in any business but there may be different ways to accomplish it. In other words all lawn companies don't do exactly the same things in order to have a satisfied customer but that is still a result. Likewise, not all salesmen or women have the same strengths or weaknesses but ideally they still want to deliver a car or a product. So, the commonality is they both are working for a positive result/reward!
Thanks for reading!
Fist Pump Guy out!
#thefistpumpguy #lawncareandthecarbusiness #getresults #buildingyourreputation
Sunday, July 3, 2016
If you're not first you're last?
No matter how long you've been in this business it doesn't get any easier. You work really hard to make a successful month then you have to start over around the 1st and the cycle continues over and over as long as you are in it. Hence, the saying, you go from hero to zero. In other words you have a very good month and maybe even lead the board and on the 1st you are back at zero. It almost seems like what Ricky Bobby said in Talladega Nights, "If you're not first you're last". It's really not like that but it can feel like that sometimes. You can have a record breaking month and make the dealer a lot of money and once the 1st hits it's like it didn't even matter or happen. No matter how hard you worked it really isn't that noticed.
I've noticed that everyone has a bad month from time to time. I mean, the level of a bad month actually is dependent on each individual's averages but it still happens from time to time. Every one, in this business, has a month that doesn't match up to their standards. It's hard to swallow sometimes, especially when you don't hit your own goals. Now, some will do anything to make their month, even if it's dishonest though I choose not to. And even some managers will let things slide under the rug just to hit numbers but when the 1st hits you start all over no matter if you or the company hits its goals. I've been doing this a while now but it's still hard to get use to. I always kinda dread the 1st of the month to be honest with you. I struggle with the fact that no matter how hard I worked or the sweat I put in that it starts all over around the 1st. Also, the 1st brings about bills and usually we don't even get our commission checks til around the 7th so I have to plan them out ahead of time. So, if I have a bad month it could affect the next month before I even have a chance to sell anything.
So, though I do think it's important to hit the goals you need to hit to make your month and pay your bills, I don't necessarily believe that "if you're not 1st you're last" because I don't compare myself to others. The main reason is because, though some sell more than I do, I can't focus on them because it may effect what I normally do to stay ahead. If you are competitive it will happen from time to time that you may try to out do others but at the end of the day it's about the effort you put forth to make the month happen that you need to happen in order to provide for you and/or your family.
Yes, we are technically in a 30 day career, but it doesn't really have to be like that as long as you work hard at whatever you do and put forth the effort and practice that is necessary to stay on top of your game. Keep pushing forward and don't let others around you affect what and how you work your business. Do what you know to be right and honest and it will eventually work itself out for you.
Thanks for reading!
Fist Pump Guy out!
#ifyourenotfirstyourelast #30daycareer #fromherotozero #thefistpumpguy
Tuesday, June 28, 2016
Importance of Building Your Reputation
Today, we are in a very technological world that depends highly on electronic gadgets to just get by day to day. I am a firm believer that some of these same gadgets have actually made us dumber since we don't have to remember things as much anymore. But that doesn't change the fact that they are here and here to stay. There are so many ways to get information nowadays from phones to tablets and watches and it's still growing. You may be asking yourself "where in the world is he going with this?". Well, my point is this, if there is so much technology out there and every person has some form of it just about then why wouldn't someone be concerned about their reputation? If any person at any given time can do an online search and find out just about anything about anybody then why wouldn't you be concerned about what they might find?
Now, granted, there are many jobs that one may have that may not be affected so much by a good or bad reputation but that's not the majority. Even if you are job hunting your reputation can either help or hurt you. If you are trying to grow a business with new business it can too be affected by a good or bad reputation. So, I am always baffled when I here someone say "I don't care what people think about me" or "I'm not concerned about my reputation". Ideally, just about everyone has some feelings about what people think about them. They try and play it off like they don't but they really do. I'm always amazed at the amount of people that walk around with a chip on their shoulder because they can't find a "decent" job and they like to say that they are being treated unfairly. There may be some times that they may be treated like that but a lot of times they have just had a bad reputation following them. Whether they are a job jumper or they don't come to work on time their reputation follows them. Most of the time it's their fault and they like to blame others.
Ideally, in order to be truly successful, you need to have a very favorable reputation. Whether it's looking for a new job, or trying to excel in your current job, having and building a good reputation is vitally important. If you are trying to get ahead at work by hard work then you want to be known as a hard worker and someone who can get the job done. If you are applying for a new position or a new job then you want that same reputation to follow you. Let's face the fact that many businesses search potential applicants online to get more information. You can lie or stretch the truth a little on a application and get away with it but it's hard to get away from the published truth online so you need to make a valiant effort to be reputable online.
Search yourself online and see what you find. Do you find good or bad things about yourself? Do you find anything at all? Because not finding anything can be bad at times too but we will talk about online presence at a later time. Make sure you are being noticed but that you are being noticed for the right things.
Thanks for reading!
Fist Pump Guy out!
#thefistpumpguy #buildingyourreputation #getsresults
Saturday, June 25, 2016
Fishing with the wrong bait?
Selling cars can be easy and hard at times but far too often salespeople make it harder than it needs to be especially new salespeople. It's made hard by a simple mistake and that is they might be Fishing With The Wrong Bait. What do I mean by that? I will tell you in a second. But let me ask you something first. Have you ever spent an excessive amount of time on the lot showing a vehicle, or multiple vehicles, and get the customer inside and they do not close? There can be a few different reasons why they don't close but many times we blame it on the price or they may even say it's the price. The fact is that many times, though we or they might say it's the price, we are on the wrong product/vehicle.
Fishing With The Wrong Bait means you are trying to sell them the wrong product/vehicle. If you haven't gone through the correct steps and asked the right questions then you can find yourself trying to build value in the wrong thing. That's not to say that you should always give too much credibility to all they say they "want" as I said in my last post but that you should listen and then follow their request with "what about this particular vehicle are you attracted to?" or "how important is this feature to you to be on your next vehicle?". These are just examples of coarse but you do need to know why and what they really need so that you make sure you are showing the right thing because you don't want to be on too much vehicle but you also don't want to be on too little vehicle. You can also ask them "what do you like most/least about your current vehicle?" or "what would you like to have on your new ride that you don't have now?" and other questions like that but you also have to take into account what their budget may be if you know because too much vehicle will blow them out to another dealership, probably to buy the exact lesser model car you are trying to switch them back to.
Another important step to make sure you are on the right product/vehicle is to model up/model down them. This means that you need to either show them a model up from what they are wanting to look at or show them a model down or maybe even do both. The reason is because that it helps you build more value in what you are really trying to sell them or it helps you find out what is really important to them, based on what they told you they wanted, and it sets you up with a switch vehicle or two just in case the payment is too much or the money isn't right for them then you can say something like "you remember that other model I showed you? It would be closer to your range/payment than this model is". This will help you close them on the car they are in finance on or it will help you switch them to the car you probably thought they should've went with in the first place. Either way you do two things, you find out what is really most important to them and you build an extreme amount of credibility and value in yourself which is also highly important in any sales position which ultimately leads to building your Reputation and gives you more/higher Results/Rewards.
My ending thought is this, make sure you are asking the right questions and showing the right amount of interest in your customers. If you actually listen then you will have an easier time distinguishing what they really need and an easier time picking out the right product/vehicle. Remember, you are the professional so act like it. They look to you for answers many times and you need to be able to solve their problem and answer their questions. Many times the customer needs to be led, if not every time, because all too often they do not even know what they want or what's best for them. It's up to you to make the difference which is why it's so important to make sure that you are Fishing With The Right Bait!
Thanks for reading!
Fist Pump Guy out!
#thefistpumpguy #fishingwiththewrongbait #buildingyourreputation #getsresults #followthefistpumptoenterprise
Friday, June 24, 2016
Pleading Your Case
Wednesday, June 22, 2016
The Phone Booth Salesman
I am a huge Superman fan. He was always my favorite superhero. I was always amazed at how he was able to keep his identity a secret but yet able to change into his superhero dress while needing little time or cover to do so. This is where I came up with the idea of The Phone Booth Salesman.
You might be asking "what in the world is he talking about?" a Phone Booth Salesman? Yea, I know, it sounded a little dumb to me when it was running through my head as I came up with the material to cover in the meeting under this title. But I started to think what this could mean in the sales force. Superman was able to step into a phone booth and change in less than a few seconds....in the older episodes anyways. He was able to change when there was trouble or someone was in trouble. He was able to "adapt" into what people needed him to be.
That's what I think is necessary for the sales force, especially in car sales. We are approaching a time when the majority of any kind of sales will be done online, at least the searching part anyways, and it will be necessary to stand out and be noticed. As I've discussed before, building your reputation is very important and can lead to you being needed in sales. So, being able to adapt to a customers needs or being able to adapt to a different time is very necessary now for sure.
What do I mean by being able to adapt? Well, for starters, we must adapt to the times. In a growing age of technology we have the opportunity to be lost in the chaos. It's becoming less of a face to face business and more and more of a face to screen business but no matter if you are on the other side of the screen or if you are the one on the lot you need to make sure you have a good reputation and you are relevant. Being able to adapt helps make you both. If you are able to answer all questions and handle all issues you will be needed. If you are able to show that you are the one to call when a customer has a problem or if you are simply there to set an appointment for them you will be needed. In the past these things weren't necessary but now they are very necessary, especially in the automotive business. If your service dept can't figure out a problem on a car then you want them to be able to call you for the solution. Who knows?....you might even pick up a customer in the process. Whatever is going on you need to be involved and you need to be able to adapt to that situation. It will only make you more needed and wanted. You need to make yourself a necessity and not a liability, no matter what your chosen profession or job happens to be.
I see, especially today, that many people don't want to change. I get it. I didn't either. I am older than I once was and I for one can see how much technology has actually hurt how we live but that doesn't change the fact that it is here and we must adapt to the situation. Much like how Superman was able to change into his superhero dress we must be able to change into what the customer needs us to be. It may be hard to even want to change but there's a time coming when you need to make sure you are different and indispensable.
At the end of the day you want the customer/client to think of you with all of there automotive needs, or whatever your job is, no matter if you are able to directly help them or not. Adapt and succeed or don't and eventually fail. We all miss it sometimes and fail but you must always continue pressing forward towards the results/rewards.
Sunday, June 19, 2016
Questioning integrity
Tuesday, May 3, 2016
When is enough enough?
I need to start today's blog with a quick statement..... I do not understand some people. I don't understand why some people do what they do. My faith aside for a minute I just don't understand the fact that some people have no ethics or morals whatsoever and it bugs me to no end. I went home last night and thought about this situation for a while. I finally decided that it wasn't worth worrying and stressing over but it still doesn't make sense to me why people have to be so bluntly dishonest and not care one bit.
I guess the question comes down to.... "When do you call a thief a thief and liar a liar?" Is it after they've been busted once and then it was swept under the rug because they "perform" better than anyone else? Is it after they have been busted numerous times and again it is swept under the rug because they seemingly out perform everyone else by a landslide? Is it because, in my line of work, that certain things become acceptable as long as the car gets sold? As long as the uppers get paid it doesn't matter who sells it even though others are struggling because they keep having things stolen from them? I don't know how to really answer the questions I've just asked. The only conclusion I can come up with is that dishonesty to perform better than anyone else is better that honesty and integrity. I'm not sure if everyone feels this way and I don't want to lump everyone into one category but I can only assume that when things are being allowed to happen on a regular basis that it is better to "out perform" dishonestly than to perform decently and honestly. I got news for you, my integrity is way more important that "performing" better than anyone else. If I can't get it honestly then I don't want it. If I can't say that "I'm on top" by doing things the right way then I'm okay with that! If I fall a little short on my goal but I'm doing it honestly then I'm okay with that! If I for one second feel like I have to be dishonest and lose my integrity in any job I perform then I can't do the job and need to move on. Yea, I get it, there are many in this business that are dishonest and people may not even realize it as long as they get what they want but I have One I have to answer to even if I did want to be dishonest. I can't control how some people act and things they do other than just try and be a positive influence that rubs off and I can't control how things are handled but I myself choose to be as honest as I possibly can be.
Now, the question I want to pose is this...."If one is being dishonest and "out performing" everyone else by taking deals from others then why is it allowed?" It's because he is "selling" a lot more than everyone else and he "out performs" everyone and the uppers don't want to lose "their best sales person". But, I guess I wonder, that if all the numbers he puts up were actually customers of another sales person? I wonder how many people he has actually stolen from others in order to make more money and to be on top? I wonder when you start saying that the one's supporting what he does and makes excuses for what he does are just as guilty as he is? When do you say "birds of a feather flock together"? I don't know how to answer these questions either because, quite frankly, I don't come in everyday trying to figure out a way to cheat the system and steal from others! I hope this isn't being too harsh but if you continued to have things taken from you, maybe more than you're aware of, and nothing is done then at what point to need to change your environment? At what point do you say "I've had enough"? I'm sure I'm not the only one out there that feels like this and I'm sure that I'm not the only one that actually likes his job but hates the way certain co-workers think and act.
Selfishness and greed is very dangerous! It affects the one doing it and affects how people act around them because of their actions!